Archive for the ‘recession’ Category

Emergency Budget 2010: Slaying the UK Debt Monster

Tuesday, June 22nd, 2010

Sharp budget cuts are comingAt the start of the year, I wrote an article predicting that 2010 would see the end of the era of credit. So here it comes, our big bang moment of the year. Today, the new UK coalition government will begin the arduous task of attempting to reign in the biggest debt monster in our fiscal history.

The ‘recession’ we’ve experienced so far, I suspect, will be nothing compared to what comes next. Tomorrow the tide of credit we’ve been drowning in finally goes out. And when it does we’ll really see who’s been trying to swim with no trunks on.

Inappropriate Optimism?

Make no mistake, this has to happen and it will be painful. But at least there are two reasons to be comparatively optimistic.

1. We’re doing this of our own volition. However painful George Osborne’s budget is, it will be less punitive than if we simply kept on racking up our debt. According to Nick Clegg, we (the UK government) are currently paying £80,000 of interest a minute.

2. The presence of the Lib-Dems within the government perhaps ensures some degree of balance to the cuts that have to be made.  (I may be in business but I strongly believe in social justice.)

By choosing to step off the debt train now and bring some order to public finances we will hopefully avoid falling off the cliff as Greece has done and the US threatens to do. We maintain the ability to control our own destiny, rather than, in effect be dictated what to do by our creditors and risk even deeper cuts and the social unrest seen in other countries.

Phoney Growth

Recent figures that put the UK in growth are perilously propped up by government spending, or put another way – it is phoney growth.

Today that stops. Today reality bites and in all likelihood people will lose jobs. Potentially lots of people will be leaving the public sector and looking for private sector employment.

Implications for Vet Practice

If your practice exists in an area dependent on these jobs then this is going to hurt. If your practice exists elsewhere then at least the spectre of interest rate rises looks less likely (as this would almost certainly put the UK into an economic tailspin). But consumer confidence will be shot to pieces for some time to come. So it will be harder to get clients to come in and harder to get them to spend when they do.

The time has come to put those management skills into practice, to squeeze every piece of value you have out of your practice. As the tide of debt goes out it will be replaced with the fire of recession – a fire that will burn out bad business.

The Party’s Over

As vets we have always been seen as ‘recession proof’. But with changed market conditions the recession of 2010 (or as some are calling it – the great correction) looks like it will put this to the test.

The debt monster has been partying hard for over a decade, but finally the music has stopped. Today the hangover begins – it also promises to be a monster.

Six Ways To Run A Veterinary Practice Really, Really Badly

Thursday, May 27th, 2010
head for oblivion

Onward! To financial oblivion.

The economy is on the mend. And we can’t have that – what will all the journalists and bloggers like me have to write about? So it’s time to do your bit and push the world back towards financial oblivion.

Since credit has largely dried up you can’t possibly get into more personal debt. And since the government has largely removed any responsibility from the big boys, it’s time for us small and medium enterprises to enter the fray. It’s time to ensure that your practice contributes absolutely nothing to GDP this year.

Be strong people. Do your bit and follow these tips on how to run your practice so badly that it won’t ever make a penny, cent or peso ever again.

Step 1 – Don’t make any attempts to get customers through the door.

Don’t advertise. Don’t train your staff on phone techniques. Don’t maintain your buildings or appearance. And under no circumstances engage in any ‘high-falutin’ social media marketing activity. Dangerous stuff that.

Step 2 – Try not to find any problems with pets.

Don’t employ the best vets – go for the cheapest. New grads all the way! Do not waste money on continuing education courses for staff.  Actively discourage using new skills or individual development in your practice.

When your vets are using vaccine consults as ‘catch-ups’ take no action. After all the pet’s teeth will still be bad next year and that niggling lameness will probably get better on it’s own. Found a lump? Probably just a lipoma – no need for a time consuming aspirate.

Step 3 – Stop selling them solutions.

If your vets (pesky lot) absolutely insist on looking for medical problems, all is not lost. Since most of them haven’t a clue how to effectively persuade a client to take the right action this doesn’t represent a big issue. To keep it this way, do not try to teach them communication skills or sales techniques. That would be disastrous in your efforts at avoiding profit.

Step 4 – Sink yourself with pricing.

Ah-ha! Double opportunity to fail here. Firstly, make sure your prices are so low that there is no way you could ever make a profit. Secondly, don’t tell your staff what’s expected of them when it comes to billing. They’ll make it up as they go along and almost certainly lose you a fortune. Good job!

Step 5 – Try not to collect money.

OK, healthy cash flow is not the same as profit but it does mean your business keeps trading. This in itself means you are a risk to economic meltdown. Therefore, try not to worry too much about asking clients for cash. It only makes the vets feel awkward and annoys clients. Everyone will be happier if you just ignore this bit and let clients wander out the door before paying.

Step 6 – Don’t pay bills.

Now you wouldn’t be doing your bit unless you helped pass the pain up the supply chain. So, to make sure no-one else has any money to pay bills or encourage growth keep all of your bills in a pot on the shelf, wait until they are all final demands, then (and only then) select one randomly and pay it.

And while you’re at it, make sure you’re paying top whack for all of your stock, can’t have the margins creeping up now.

Dave’s Tuppence-worth

If you follow these tips folks then within a few months you’ll be guaranteed to be lining up….at the job centre, claiming back some of that money you gave the government in last year’s tax bill. Now, job done…doesn’t that feel better?

Or there is another way…. ;-)

Vets in Money Love Shocker – Cash flow Tips to Beat the Recession

Friday, May 29th, 2009

During the recession money is tight. Read on for my tips that will transform your cash flow inside of a month.

1. Bombing Out on Billing?

There is a very good chance that you are losing 10-50% of revenues each time you or an assistant invoices for work done. This is madness but in my opinion one of the biggest problems facing practices today. Do you have a set price list? Do you know what profit levels you are trying to achieve? Do you teach your assistants how to use it when they arrive at your practice? Be honest. If ‘no’ is the answer then there’s hope for you yet. Before you do anything else make sure you address you billing. Grab out a handful of invoices and see if your team are getting it right. If not, then it’s time for a retraining session.

2. Avoiding Debt

There is no point being busy if you’re not getting paid. You may be experiencing an increased demand for direct claims and payment plans from your clients right now. Your assistants are being bombarded by the same media messages as clients about how bad things are. Together they are conspiring to ruin your cash flow by creating more non-payment situations than previously. (Assistants are in general not good at standing up to such requests for credit). Make sure you reiterate and reinforce your policy on debt – avoiding it is a lot better than clawing it back. Teach your assistants how to say no gently when a client asks for credit.

3. Recovering Debt

I have seen practices adding tens of thousands of pounds of debt in the past two months. Small business cannot sustain this level of debt. Delegate the task of analysing your debt to a trusted team member. Split it into insured and uninsured. Also divide it into aged (over 30 days) and non-aged. Then start with the biggest outstanding aged accounts first and chew through them. Be relentless. If insurance is outstanding, call the company for an explanation and get them to commit to a time schedule – then hold them to it. Make sure you have a set policy for dealing with uninsured debt. I prefer a policy whereby it starts nice and escalates gradually towards a debt recovery firm.

4. Being Thrifty

You have bills to pay right? Drugs, staff, marketing, postage, overheads….my advice is to pay as little for everything as possible. (Note – that’s not the same as paying late) It is in everyone’s interest that your practice doesn’t go bust so lots of people will be willing to give you discounts. ‘Everything is negotiable’ is one of my mantras. Now is the time to hone your haggling skills. Upgrading equipment? – Haggle for a discount or see if the vendor will throw in a huge box of useful consumables for free. Running a marketing campaign? – Your suppliers will probably cover some or all of the costs. Lease up for renewal? – Many landlords are willing to renegotiate deals right now, or at least not put them up as much as usual. If you don’t ask you don’t get. Now is not the time to be shy!

Keeping control of cash flow will mean your business can continue to deliver pet care, employ local staff and keep money flowing through the supply chain. The more of us that achieve that, the sooner we’ll be through the recession!

If you have comments or tips you’d like to add? Please click the link below and add type away. If your business is struggling and you would like some help getting back on track then why not drop me a line?