‘The Yellow Pages Are Dead – Marketing for veterinary practices in the digital age.’

Format: PDF Ebook
Author: Dave Nicol BVMS, Cert Mgmt, MRCVS
Price: £6.95

The Internet has burst into life. It’s been around for a while now but it’s only in the past five years that things have really changed dramatically.

What’s been the difference? Two things. Firstly, we’re way past a point where the web was just a geeky thing for spotty tech-heads. The Internet is everywhere.

Secondly (and this is the game changer) – social media has allowed all these online users to band together into huge online communities.

In 1994 it was almost impossible to communicate with someone else unless you had his or her email address. Now you just hop onto your favorite social media site and hook up with one of the millions of other users out there.

It’s this connectedness that businesses should be excited about, or terrified of. Never before has the consumer had so much power and never before have businesses had such an amazing way to reach so many customers for so small a financial outlay.

For once this is a trend and tool that is not beyond the reach of veterinary practices. In fact, such is the trust and interest in what we do, I can think of few other businesses in such a good position to take advantage.

Many vet practices have already set up their Facebook accounts or twitter pages. Few however have joined the dots to really take advantage of the opportunity.

This book will teach you what you need to do to effectively harness the power of the web to grow your business. And as we’re currently in the midst of a global recession/depression such an advantage can’t come quickly enough.

This ebook, the first of its kind, will show you how to create the type of content (including articles and videos) pet owners want, how to get it in front of them and finally how to convert web visitors into customers who pay to use your real life veterinary services.

In the book, author, Dave Nicol draws from his experiences of being a vet, a business owner and a veteran website editor. (having managed no fewer than six commercial websites in the last decade). In his customarily upfront, plain-spoken and highly practical way he has created an easy read that teaches you everything you need to know about operating an effective website.

After Reading The Yellow Pages Is Dead You Will:

• Understand why the web is useful to your practice
• Learn how to create engaging content for you practice website
• Harness the power of social media and drive more visitors to your practice website
• Convert online prospects into paying customers in your clinic.
• Create an amazing website that is an asset to your practice not an embarrassment.

Review by Graeme Viljoen, IT Manager, VetClick.com With so many clients today having access to the Internet, email and social media, Dave Nicol has provided, with his ebook The Yellow Pages Is Dead, a guide to capitalise on this super-efficient and cost-effective communication channel. His straight-talking, jargon-free text is an indispensable companion to any person serious about writing online copy which will have clients returning for more. Dave's unique standing as one of the industry’s most prolific bloggers, contributing to VetClick and several other websites on a regular basis, AND as a veterinary surgeon, places him at the forefront of this still untapped sector of the Web. His insight into what will transform a website from an interesting addition into an elegant business tool is invaluable. The ebook, which takes you through the entire process of how to write a good article, set up social media accounts and how to use them, plus how to make sure website visitors become paying clients, will help you to understand how and where a practice website fits into your business and its relevance to your clients. There are no shortcuts to success but this ebook will make the journey a lot quicker. Listen to what Dave has to say. He knows what he's talking about.